Valentines Day
Love is the only answer to every question. It is the only thing that will serve you in every situation. It is the route and the destination.
Rasheed Ogunlaru
I actually wish marketers knew more about me. If they knew my relationship status, maybe they’d tactfully avoid sending me Valentines promotions.
There’s opportunity in distraction marketing at this time of year. Surely someone, somewhere thought ‘let’s send a promotion that doesn’t make my customer frown and hit delete’.
Our culture has a love/hate relationship with Valentines Day. We want to be loved and feed our insecurity with cards and flowers and romantic getaways.
If you have no one to declare your heart to, then you must be some kind of loser.
It all sounds very bitter, right? Which is not me… or at least not who I want to be.
I want to love because of love and I know sometimes this bewilders people. I declare my friendship way before it’s warranted and put my faith in people because I believe they’re worth melting for.
I love Christmas because of magic. I love New Year because of potential.
If Valentines Day is about love, the thing I believe in most absolutely, shouldn’t it be my favourite day of all?
The heartache of Valentines Day is the inference that cardless, flowerless, no-one loves me.
That’s a mean and skewed perspective, not reality.
Since when is love about receiving anyway?
Whether friend or lover, the people in my life are welcome to every bit of honest, fierce love I have.
The answer is not to shrivel by pretending I don’t want romance (bah! who needs it?). It’s not to hide and tolerate the day until it’s over.
Love is the only thing that serves us in every situation.
With this in mind, I’ll put away my frown and celebrate Valentines Day… because of love.
